Client - Ilchester
Brief - Create a new and iconic piece of brand and packaging that has universal appeal. It needed to communicate the heat, with three levels of hotness in the range - making it easy to navigate the options was important.
The Outcome - A striking piece of design that really stands out in a crowded fixture. The dark slate blue has a reassuring cheese board appearance offset by bright yellows and reds to give the heat. The subtle devil's ears in the brand mark all add to the playful 'dare you? it bites back' communication.
Project created whilst at Hurricane.